Archive for the ‘publicity’ tag
Judging A Book By Its Marketing
What is the best Book Marketing for you? In recent years blockbuster titles in the literary world have been as eagerly awaited as upcoming albums and films. While you may not be at that level it is still worth using the resources available to you to spread the word.
The first thing to consider is your target audience. They say do not judge a book by its cover. However this saying tends not to extend to the people likely to buy it. Look at your cover and consider who would be likely to buy it. This should then extend throughout your marketing.
For example if your title would be classified as a paranoid conspiracy thriller it would not have a pink cover and caricature pictures. Conversely a romantic comedy aimed at women would not have bold text and dramatic pictures of fire, skulls or guns. While this may sound obvious, it is important to apply this visual thinking to your promotions.
This applies to everything. Your website should be designed with the audience in mind. It should be easy to navigate. Ideally they should be able to purchase it directly from the site with a secure connection. Make sure you discuss this with a website designer before the website is produced.
Organising events is important as these will often get more coverage in local media and help let people know what is going on. A signing is a good start, especially with a local company that is selling your title. It may be worth offering free signed copies for the first people who attend. This will get more people attending the event in the hope of getting something for free as well as supporting a local home grown talent.
Writing articles about issues arising from your work will help spread the word and engage the reader in discussion. Having these articles on your website will encourage people to visit and help get them to consider whether they want to buy the book. The important thing is to make sure you write the articles carefully. A forum will help encourage people to give you comments and feedback. Make sure you react sensibly to any criticism. If it is particularly abusive you can usually block people or report them.
It is important to work as hard as possible. Print and online directories will give you promotional contacts. Keep pushing, checking each name at a television station or magazine. It may also be worth donating books to celebrities. The extra quotes can make all the difference. Publicity stunts can help. For example you could do a scavenger hunt to help promote a conspiracy thriller.
The best Book Marketing is a long term strategy, balancing a variety of resources and tailoring them to your target audience. It can be frustrating at times, particularly if sales do not happen as quickly as you would like. However it is not just the responsibility of a publisher it is up to you to work hard and get people talking. It is something you have worked hard at and with that determination and effort you can make sure that people see your work.
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